COLLABORATIVE CONSULTING
Get Closer to Your Customers Than You’ve Ever Been.
Professional product companies have two customers: salon owners/stylists and the consumers in their chairs. Only Salvatore Minardi’s Living Lab approach to consulting gets you closer to both.
As a salon owner, color-and-design specialist and consultant, Salvatore has over 30 years of experience developing and testing products, performing thorough evaluations and completing competitive analyses. But his field tests don’t stop there. He also taps a select group of his discerning clients, extending his Living Lab into their homes. With one of the most diverse clienteles in the nation, he can ensure that evaluations will be based on the widest variety of hair types imaginable.
Salvatore, his staff and his clients all follow a system that unearths any disconnect between intent and reality—and help you hone your formulas, your brand and your message. His 360-degree reality check also reveals how stylists and consumers
Because of Salvatore’s unique, “total picture” methodology, he is able to offer a select group of cutting-edge manufacturers and salon companies his time and expertise.
Consulting Services Address:
- Product Development, In-Salon Testing and Evaluation
- Branding and Differentiation
- Education, Training and Presentation
- Powerful Marketing Strategies
- Competitive Analysis
- Getting Sales, Marketing and Education on the same page
Sal Minardi is the “go-to” stylist for dozens of top celebrities who demand a personalized image. He’s created “a look” for numerous high-profilers, including Sex and the City’s Cynthia Nixon, Queen Latifah, Kate Spade, Mark McGrath, The Rock and Panic at the Disco band members, as well as dancers for Shakira, Christina Aguilera and Beyoncé. He’s also been called upon again and again when only a stand-out style will do. Just a few events he’s styled for “on-the-spot” include the 2006 MTV Video Music Awards, the Tony Awards ( 2006 & 2007), the Fashion Rocks Awards (2005, 2006, 2007), Fox Production’s “New Year’s Eve in Times Square” and the Calvin Klein Fashion on Seventh runway show in Bryant Park. A member of Intercoiffure and a tireless fundraiser for community causes, Minardi has worked with various print publications, television shows and manufacturers.