U: The Salon Owner

Use Your Artistic Skills to Generate Profits and Create Ambassadors for Your Business.

For salons, the art of profit-making comes down to creativity. In fact, most businesses that are highly profitable are also extremely creative in how they develop their images and mold public perceptions. Sal Minardi, who has developed a step-by-step approach to developing a business model like no one else’s, will guide you in developing your brand, transforming your business and generating raving fans—who spend and recommend more. If you think business classes are boring, you’ll change your mind after this artistic experience in creating a lucrative business that’s the best brand for U. Because personalization is everything—to both you and your clients—each class starts with a personal evaluation of “U: The Brand,” and exercises in honing your image. You’ll focus on what’s unique about your business, which is actually an extension of your personality, values and creative concepts. Then you’ll get down to exploring creative ways to articulate your Unique Selling Proposition, get your staff on board, personalize every service and inspire your clients to claim salon bragging rights. A hands-on session and information exchange fine-tune your business approach and provide “practice sessions” in getting clients to rave about you.

 

In U: The Salon Owner, you’ll learn:

What’s unique about you and your business style, and how it translates into an original brand

- Artistic approaches to honing your image

- Tactics for interviewing, hiring and training the new professionals

- The 5 ways today’s clients are different and how your brand can meet their needs creatively

- How to collaborate with clients to customize services to their wants and needs

- Ways Xtreme service differentiation builds value and boosts profits

- Fun ways to get the staff jazzed about your vision

- Training techniques for consistent service delivery

- Time-saving approaches to artistic color

- Easy ways to boost pre-booking

- How to manage your clients’ journey, from their first phone call to an invaluable, post-appointment interview

- Simple ways to boost current clients’ spending

- Delight-based strategies for creating raving fans and business ambassadors, who will recommend and promote you for free

 

Click Here for U: The Salon Owner Course Syllabus