U: THE SALON OWNER
THE COURSE
Day 1
9 - 10 a.m. U The Brand Evaluations
For evaluation, attendees will describe their brand in one sentence. You’ll find out fast where it’s strong and the additional elements needed to support your brand. (Bring salon menus, business cards and ancillary materials.)
10 – 11 a.m. Your Brand: Articulating Your Unique Selling Proposition
Explore how today’s clients are unique and ways your brand can meet their evolving needs. Then, create a system that supports your image, from the desk (your concierge) to the goodbye. This step-by-step process will turn your clients into fans and advance your value-added proposition, while dramatically increasing what your customers are spending.
11 -12 p.m. Your People: Hiring and Developing Employees
Nothing communicates your brand more than your employees and the consistency
of their behavior.
Specific techniques help you evaluate talent for compatibility
with your vision and train employees to take responsibility for their jobs.
Clear communication, rewards and appreciation are key. You’ll also investigate
training for the delight-based experience, the dos and don'ts of salon
dialogue and professional appearance.
12 – 1 p.m. Lunch Break
1 – 4 p.m. Your Service Systems: Adding Key Components That Support Your Brand
For your services to support your brand, every employee should follow a system. In this session, you’ll explore advanced color theory and time management, hair typing and customized cutting and styling. These systems allow your employees to act as true style consultants, who evaluate clients and make personalized recommendations for their style evolution. You’ll also learn ways to increase the appointment’s value, while creating an incentive for employees to up-sell and cross-sell.
4 – 5 p.m. Your Clients: Their Evolution
Every appointment should be an inspired experience that encourages clients to evolve. In addition to learning what it takes to make each booking better then the last, you’ll discover ways to handle a difficult visit and turn your customers into your biggest fans.
Day 2
9 – 10 a.m. Your Profits: The Retail Component
Specific steps help you get and keep a steady clientele. For instance, the more they buy from you, the more loyal they are. To boost retail, you’ll discover how to maximize your floor space, what it takes to build a strong business and how to compete with drug and discount stores.
10 – 11 a.m. Your Future: Closing the Visit and Pre-Booking
Handled correctly, the “closing” becomes a post-appointment interview that tells you how well you’ve done. In addition to mastering the close, you’ll learn how to build business with pre-booking, and overcome objections to commitment.
11 – 12 p.m. Your Payoffs
This interactive session helps you make Salvatore’s proven system work for you. With group input, you’ll review basic principles and explore appropriate adjustments to your brand.
12 – 1 p.m. Lunch Break
1 – 5 p.m. Hands-on Workshop
A frequent, global traveler, Salvatore will share the 2008 trends he saw at Mondial Coiffure Beautè in Paris. Then, you’ll interpret and reinvent what you’ve learned about trends, service systems and client customization by working on live models.* Salvatore will provide personalized assistance, input and feedback, helping you customize your concepts to your model and perfect your technique with your brand in mind.